We lost a great one. Scott Cohen, managing director and founding partner of Quattro, passed unexpectedly this month. Scott was our fearless leader for over twenty years. He was generous with time and praise, and he always had a joke on hand to ease even the tensest...
It is with a heavy heart that we post today to inform you that one of our founding partners, Scott Cohen, has unexpectedly passed away. Scott’s business acumen, leadership skills, and energy will be sorely missed by all of us here at Quattro. As outstanding as...
In the fall of 2024, we started an ambitious project: a custom-crafted, baked-in-house, stop-motion Lego holiday video. It started out as a joke. Then grew into a full-fledged idea. Then a presentation, a script, a shot list, a bespoke soundtrack, 800+ bricks, 1,600+...
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
Last year, my wife and I adopted a 1.5-year-old Great Pyrenees from a local shelter. He was larger than any dog we’ve ever owned, full of energy, and had been surrendered twice because he was so hard to handle. When we brought him home, we quickly realized we had...
They say that every creative leap forward started with a tool. The pencil. The camera. The paintbrush. The mouse. Photoshop. Each one unlocked new possibilities. Each one promised to make things easier, faster, better. I’m showing my age, but I remember using...
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