by Tom McNamara | Mar 31, 2025 | Agency, Digital Marketing, Direct Marketing
In today’s marketing landscape, brands have access to more tools than ever to reach their audience. Two key channels—direct mail and digital tactics—offer distinct advantages in terms of engagement, but their true power lies in understanding how each works and where...
by Tom McNamara | Aug 31, 2024 | Digital Marketing, Direct Marketing
In today’s fast-paced marketing world, reaching your audience through multiple channels is key to getting noticed. While digital marketing tactics (think emails, social media, and search ads) get a lot of attention, direct mail is still a powerful tool that shouldn’t...
by Ed Quigley | Jul 26, 2024 | Digital Marketing
Google confirms – Cookies are here to stay For the last few years, digital marketers have been told to prepare for a cookie-less world. Cookies, small pieces of text sent to a browser by a website and used for their ability to track website and campaign...
by Colin Osterndorf | Dec 22, 2023 | Digital Marketing
Starting January 2024, Google’s Demand Gen will replace Discovery campaigns, allowing advertisers to creatively engage new audiences on YouTube, Google Discover, and Gmail through immersive visuals, lookalike audience targeting, and advanced reporting. Before...
by Quattro PR | Apr 12, 2023 | Creative, Digital Marketing
Philadelphia PA – April 1, 2022 — After several months of collaboration and development, Quattro premiered a new fundraising video for the American Red Cross of Southeastern Pennsylvania. The video, entitled “Time After Time,” debuted at the 21st annual Red Ball in...
by Ed Quigley | Mar 30, 2023 | Agency, Digital Marketing
As Google prepares to sunset Universal Analytics and require all accounts to be setup with Google Analytics 4 (GA4), companies are asking themselves, “Are we ready?”. The shift to GA4 is the most aggressive changeover in digital analytics in recent memory. While the...
