Guide to Google Demand Gen Campaigns

Guide to Google Demand Gen Campaigns

Starting January 2024, Google’s Demand Gen will replace Discovery campaigns, allowing advertisers to creatively engage new audiences on YouTube, Google Discover, and Gmail through immersive visuals, lookalike audience targeting, and advanced reporting. Before...
Get up to Speed on SEO in 5 Minutes

Get up to Speed on SEO in 5 Minutes

If you’ve ever listened to a search engine optimization (SEO) expert talk about their work, don’t worry if you were a bit lost – you’re far from alone. Sometimes SEO experts are hard to understand because terms and phrases like “caching” or “canonicalization” are...