Are Website Cookies Going Away?

Are Website Cookies Going Away?

Google confirms – Cookies are here to stay For the last few years, digital marketers have been told to prepare for a cookie-less world. Cookies, small pieces of text sent to a browser by a website and used for their ability to track website and campaign...
Guide to Google Demand Gen Campaigns

Guide to Google Demand Gen Campaigns

Starting January 2024, Google’s Demand Gen will replace Discovery campaigns, allowing advertisers to creatively engage new audiences on YouTube, Google Discover, and Gmail through immersive visuals, lookalike audience targeting, and advanced reporting. Before...