by Scott Cohen | Jun 24, 2025 | Agency, AI, Creative
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
by Brett Marek | May 8, 2025 | Agency, AI, Creative
They say that every creative leap forward started with a tool. The pencil. The camera. The paintbrush. The mouse. Photoshop. Each one unlocked new possibilities. Each one promised to make things easier, faster, better. I’m showing my age, but I remember using...
by Sam Kwietniak | Sep 19, 2024 | Agency, Creative
The speech is over. The crowd’s warmed up. It’s time to step out and start the show. But—shoot!—the light cues are all wrong and the guy in the booth is apparently not in the booth anymore. Oh well, the show must go on. Time to play the right notes and pretend...
by Scott Armstrong | Jun 12, 2024 | Creative
When you’re trying to knock off a direct mail control, it helps to have some proven tricks up your sleeve. Here are four to pull out the next time you’re developing a new creative: 1. Affix a faux card to the letter. To be clear, there’s no real reason to add a card —...
by Sam Kwietniak | Apr 22, 2024 | Creative
Like any project, it all starts with an ask. This one was particularly daunting: How can we translate a trove of devastating data into an increase in donations in two minutes or less? Let’s back up for a second. For the last eight years, Quattro has been assisting the...
by Sam Kwietniak | May 11, 2023 | Creative
Ah, the corporate employee training video. Dingy beige sets and synthesizer soundtracks. Bad suits and dead air. Slowly moving stock footage of a “digitally connected world.” Odds are, you’ve had to sit through at least one of these miserable excuses for on-the-job...
