Yoga and Your Mind at Work

Yoga and Your Mind at Work

As a yoga teacher for the last two years, I’ve learned an invaluable amount about how yoga philosophy can be applied not just inside of a studio, but in other areas of life as well. While many may think that yoga is just a way to gain some flexibility, there’s a whole...
Start at the end (benefit)

Start at the end (benefit)

A lot has changed in advertising over the past few decades. There are new audiences to reach, and new channels with which to reach them. But what hasn’t changed are the proven practices of results-driven advertising. One of the most important among these is moving...
How to Reignite Your Creative Spark

How to Reignite Your Creative Spark

We’ve all been there: You’re cranking hard on multiple projects, creating good work, and enjoying yourself doing it. Then … nothing. Your creative spark is gone and you fall into a rut, leaving you feeling like you’re swimming in a giant, gaping abyss with no life...
The Copy Mistakes That Drive Our Copywriters Nuts

The Copy Mistakes That Drive Our Copywriters Nuts

Let’s talk about words, phrases, spelling, punctuation, and grammar. No, this isn’t the table of contents from your grade school phonics book. It’s a look into the English language and how it can be used misused in copywriting. This isn’t just a look, though. It’s an...