by Sam Kwietniak | Sep 19, 2024 | Agency, Creative
The speech is over. The crowd’s warmed up. It’s time to step out and start the show. But—shoot!—the light cues are all wrong and the guy in the booth is apparently not in the booth anymore. Oh well, the show must go on. Time to play the right notes and pretend... 
by Dan Lawler | Aug 15, 2024 | Agency
I’ve been diving into some interesting reads lately, specifically about the concept of the “Third Place.” Ever heard of it? Sociologist Ray Oldenburg coined the term way back in 1989 in his book, “The Great Good Place,” describing social spots like cafes,... 
by Dan Boerger | Jul 11, 2024 | Agency
Well, this is hard to determine exactly, but the average American receives an estimated 5,000 advertising messages a day. Some research says it’s 3,000 and other sources say it’s 10,000. Let’s not quibble. It’s an astonishing number and we can all agree that if you do... 
by Scott Cohen | Jun 18, 2024 | Agency
I’ve spent all of my 30+ year career in the ad biz (yes, my license plate proudly reads “ADMAN 1”) and have pretty much seen it all. One significant lesson near and dear to my heart is the importance of building and executing a successful brand. Or, in 2024 terms, the... 
by Quattro PR | Jun 22, 2023 | Agency
Wayne, PA – June 21, 2023 — Sean Kainec, VP of Strategic Growth and Marketing, has been promoted to partner. He will join Dan Boerger, Scott Cohen, Tom McNamara, and Dan Lawler as the fifth leader of our agency. In a few words from Dan Lawler, “From day one, Sean has... 
by Ed Quigley | Mar 30, 2023 | Agency, Digital Marketing
As Google prepares to sunset Universal Analytics and require all accounts to be setup with Google Analytics 4 (GA4), companies are asking themselves, “Are we ready?”. The shift to GA4 is the most aggressive changeover in digital analytics in recent memory. While the...