Your brand is the first signal your audience receives—It greets them before they experience your product, before they talk to your team, before they build trust. It’s the front door. And increasingly, that front door is coming off a little… well…unhinged. ...
Whether you’re in an agency, freelancing, or just hustling on creative projects, deadlines are always lurking. We get good at working fast, but let’s be real—creativity sometimes needs time to breathe, experiment, and even fail a little. And with AI in the mix,...
We lost a great one. Scott Cohen, managing director and founding partner of Quattro, passed unexpectedly this month. Scott was our fearless leader for over twenty years. He was generous with time and praise, and he always had a joke on hand to ease even the tensest...
It is with a heavy heart that we post today to inform you that one of our founding partners, Scott Cohen, has unexpectedly passed away. Scott’s business acumen, leadership skills, and energy will be sorely missed by all of us here at Quattro. As outstanding as...
In the fall of 2024, we started an ambitious project: a custom-crafted, baked-in-house, stop-motion Lego holiday video. It started out as a joke. Then grew into a full-fledged idea. Then a presentation, a script, a shot list, a bespoke soundtrack, 800+ bricks, 1,600+...
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
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