Marketing Strategy Archives

SEO: An Unsinkable Hero for Unthinkable Times

by Sean Kainec | Apr 15, 2020 | Marketing Strategy

They say that SEO is dead. They’re dead wrong. As resident SEO guru at Quattro, I’ve heard that line month after month, year after year for at least the last 15. But through every panic, plummet, pickup, and par, Search Engine Optimization has proven itself a...

Start at the end (benefit)

by Scott Armstrong | Mar 11, 2019 | Creative, Marketing Strategy

A lot has changed in advertising over the past few decades. There are new audiences to reach, and new channels with which to reach them. But what hasn’t changed are the proven practices of results-driven advertising. One of the most important among these is moving...

The Science of Scent-Based Marketing

by Quattro PR | Dec 6, 2018 | Marketing Strategy

When I was in second grade, I flew to visit my grandmother in Chicago. Walking through the concourse at Philadelphia International Airport, I smelled Auntie Anne’s soft pretzel stand for the first time. The smell of pretzels baking with buttery goodness struck me like...

7 Factors to Consider in Your Content Marketing Strategy

by Quattro PR | Jun 12, 2018 | Content Marketing, Marketing Strategy

We’re constantly looking for ways to stay ahead in the marketing industry, so we tuned in to a Content Marketing webinar led by eMarketer, a market research company, and Marketo, a marketing automation platform. The webinar explored the ins and outs of content...

Telecom’s New Mover Marketing Solution

by Ashlee Catalutch | Oct 12, 2017 | Agency, Marketing Strategy

Moving is turmoil. It has to be. Between packing, unpacking, updating accounts, and switching cable, phone, and internet services, there’s more to moving than simply getting a new key for your ring. 14% of the U.S. population moves every year, according to the...

Ask an Expert: Creating a Great Agency Brand Relationship

by Quattro PR | Aug 28, 2017 | Agency, Events, Marketing Strategy

Just like the relationship between a sales and marketing team, when it comes to the relationship between a brand and a marketing agency, nothing beats a good communication strategy. It can be the difference between a partnership that lasts and one that fizzles out....

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