by Sean Kainec | Apr 15, 2020 | Marketing Strategy
They say that SEO is dead. They’re dead wrong. As resident SEO guru at Quattro, I’ve heard that line month after month, year after year for at least the last 15. But through every panic, plummet, pickup, and par, Search Engine Optimization has proven itself a... 
by Scott Armstrong | Mar 11, 2019 | Creative, Marketing Strategy
A lot has changed in advertising over the past few decades. There are new audiences to reach, and new channels with which to reach them. But what hasn’t changed are the proven practices of results-driven advertising. One of the most important among these is moving... 
by Quattro PR | Dec 6, 2018 | Marketing Strategy
When I was in second grade, I flew to visit my grandmother in Chicago. Walking through the concourse at Philadelphia International Airport, I smelled Auntie Anne’s soft pretzel stand for the first time. The smell of pretzels baking with buttery goodness struck me like... 
by Quattro PR | Jun 12, 2018 | Content Marketing, Marketing Strategy
We’re constantly looking for ways to stay ahead in the marketing industry, so we tuned in to a Content Marketing webinar led by eMarketer, a market research company, and Marketo, a marketing automation platform. The webinar explored the ins and outs of content... 
by Ashlee Catalutch | Oct 12, 2017 | Agency, Marketing Strategy
Moving is turmoil. It has to be. Between packing, unpacking, updating accounts, and switching cable, phone, and internet services, there’s more to moving than simply getting a new key for your ring. 14% of the U.S. population moves every year, according to the... 
by Quattro PR | Aug 28, 2017 | Agency, Events, Marketing Strategy
Just like the relationship between a sales and marketing team, when it comes to the relationship between a brand and a marketing agency, nothing beats a good communication strategy. It can be the difference between a partnership that lasts and one that fizzles out....