Philadelphia PA – April 2, 2022 — Quattro agency is proud to premiere a new fundraising video for the American Red Cross of Southeastern Pennsylvania. The video, entitled “Don’t Wait,” debuted at the 20th anniversary Red Ball in Center City, Philadelphia. Using a poetic tone and evocative imagery, the piece focuses on the efforts of the Red Cross to assist local communities in the wake of a devastating storm season.
“Once again, Quattro was honored to develop powerful and engaging marketing communications that support the mission of the American Red Cross,” said Scott Cohen, Managing Director and Partner at Quattro. “This year’s campaign was based on the incredible storms and tornadoes that rocked the entire five-county Philadelphia region in 2021 — and the overwhelming support and camaraderie that brought communities and Red Cross volunteers together.”
Quattro has been assisting the Red Cross with pro-bono marketing work for a number of years, but this entry brings the partnership to new heights. “As a member of the Philadelphia Board of Directors, I personally look forward to having Quattro roll up our creative sleeves in support of the American Red Cross year over year,” Cohen says.
The effort was spearheaded by Creative VP Brett Marek and Senior Copywriter Sam Kwietniak, with assistance from Associate Creative Director Tom Castagna and Senior Account Director Ashley Kloczynski.