Every advertiser wants to understand their audience better, but what if I told you some of the best lessons I’ve learned about consumer dynamics didn’t come from kickoff meetings… they came from the dining room floor. I started in the restaurant industry as a...
We’re kicking off the 4 Minute-Ish Podcast with Sean Kainec, Quattro Partner & Head of Digital Strategy, discussing AI, SEO, and what brands should actually be paying attention to. From generative search to AI overviews, we’re diving into what’s changing, what’s...
When I was a little kid, I boarded a mechanical steampunk air machine and took a trip through a Kodak marketing stunt that, unbeknownst to anyone at the time, made me really well-equipped for creative directing. I’m talking about Journey Into the Imagination at EPCOT....
How custom toy creations help me fight burnout As a graphic designer who sits in front of a computer 90% of the day creating advertisements, content, and direct response communications, my creative battery tends to wear down every couple of months. It’s actually a...
Your brand is the first signal your audience receives—It greets them before they experience your product, before they talk to your team, before they build trust. It’s the front door. And increasingly, that front door is coming off a little… well…unhinged. ...
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
