We’re kicking off the 4 Minute-Ish Podcast with Sean Kainec, Quattro Partner & Head of Digital Strategy, discussing AI, SEO, and what brands should actually be paying attention to. From generative search to AI overviews, we’re diving into what’s changing, what’s...
When I was a little kid, I boarded a mechanical steampunk air machine and took a trip through a Kodak marketing stunt that, unbeknownst to anyone at the time, made me really well-equipped for creative directing. I’m talking about Journey Into the Imagination at EPCOT....
How custom toy creations help me fight burnout As a graphic designer who sits in front of a computer 90% of the day creating advertisements, content, and direct response communications, my creative battery tends to wear down every couple of months. It’s actually a...
Your brand is the first signal your audience receives—It greets them before they experience your product, before they talk to your team, before they build trust. It’s the front door. And increasingly, that front door is coming off a little… well…unhinged. ...
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
They say that every creative leap forward started with a tool. The pencil. The camera. The paintbrush. The mouse. Photoshop. Each one unlocked new possibilities. Each one promised to make things easier, faster, better. I’m showing my age, but I remember using...
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