Women currently control $14 trillion in personal wealth, a figure that’s only projected to grow (to $22 trillion in the next three years, to be exact).1 Yet financial brands are shying away from marketing to these influential women — and, simply put, they’re missing...
Successful marketing agencies reflect the time they operate in. They have to. That’s a big part of Scott Cohen’s vision for Quattro. Equipped with a full-service marketing arsenal, we’re one of the most successful and fastest-growing marketing companies in...
Dear world, millennials are no longer on their way in. They’ve arrived. In the past year, millennials have overtaken Boomers as the largest generational group in the US economy. The millennial generation is no longer emerging, it’s mainstream. With this shift,...
By: Julie Herbster, Quattro’s Vice President of Strategy There are nine weeks left in 2016. This is the time of year when marketers everywhere are evaluating their efforts, setting new goals and putting together plans for the year to come. These tasks can...
Your marketing strategy is more than just a document outlining the things you’d like to do and achieve through various tactics. Eventually, it evolves into actionable items that need to be carried out in order to achieve the overarching goals that were laid out from...
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