In the fall of 2024, we started an ambitious project: a custom-crafted, baked-in-house, stop-motion Lego holiday video. It started out as a joke. Then grew into a full-fledged idea. Then a presentation, a script, a shot list, a bespoke soundtrack, 800+ bricks, 1,600+...
Throw the Spreadsheet Out the Window! Our industry is so obsessed with data dashboards and performance reporting, it’s easy to fall into the trap of treating traditional metrics as the holy grail. CTR, acquisition costs, and impressions per dollar have all become the...
They say that every creative leap forward started with a tool. The pencil. The camera. The paintbrush. The mouse. Photoshop. Each one unlocked new possibilities. Each one promised to make things easier, faster, better. I’m showing my age, but I remember using...
The speech is over. The crowd’s warmed up. It’s time to step out and start the show. But—shoot!—the light cues are all wrong and the guy in the booth is apparently not in the booth anymore. Oh well, the show must go on. Time to play the right notes and pretend...
When you’re trying to knock off a direct mail control, it helps to have some proven tricks up your sleeve. Here are four to pull out the next time you’re developing a new creative: 1. Affix a faux card to the letter. To be clear, there’s no real reason to add a card —...
Like any project, it all starts with an ask. This one was particularly daunting: How can we translate a trove of devastating data into an increase in donations in two minutes or less? Let’s back up for a second. For the last eight years, Quattro has been assisting the...
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