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VITUITY

Moving the Needle on Multiple Fronts

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Overview

Vituity is a physician-owned organization that helps hospitals and healthcare systems improve patient care and performance metrics. When Vituity was ready to execute an ambitious new growth plan targeting C-suite executives and physicians, they turned to Quattro.

Challenge

With a recent rebrand, rapidly expanding footprint, and split from their former ad agency, Vituity needed a marketing partner to manage their growing media plan. This plan included paid, organic, and social components for industry events, sponsorships, and thought leadership.

Approach

Quattro assumed management of the digital programs and began to execute the new growth plan. Within 30-45 days, Quattro produced quick wins in both paid search and paid social programs. Quattro expanded into SEO management and in Q1 2019, began to migrate site hosting, website management, and content development for Vituity.

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Results

Leveraging expertise in paid social and search, Quattro recorded several wins in the first 45 days alone: 

  • 96% increase in leads
  • 54% increase in event impressions
  • 37% reduction in CPM
  • 16% increase in site traffic
  • 750% increase in conversion rate 

Today, Quattro’s role is expanding to also include Vituity’s nationwide recruiting efforts.

Pull Quote
We wanted an agency that offered more than digital tactics. We needed a strategic partner and Quattro delivered. Quattro helped us develop a B2B marketing plan and budget that met our strategic goals – and they stand behind the plan. We rely on Quattro to implement, optimize, and guide us. Their entire team is smart and focused. They make it look easy!

Get in touch

Got a project? A marketing challenge? A passionate opinion of waffles? Then we want to hear from you.