WORK / BESTEGG
Beat two controls by more than 25%.
Beating a proven direct mail control typically takes time. Quattro did it twice in a single quarter — both times by double digits.
Best Egg is an established personal loans company with dozens of hardworking direct mail controls. Quattro was asked to take a crack at testing new creative against some of the company’s very best.
Quattro approached the challenge by studying what’s worked for Best Egg in the past, then exploring new ways to do it even better. Multiple formats, designs, and messaging platforms were considered before landing on the test creatives (and soon-to-be new controls).
Quattro beat two controls: