The new year is in our sights. Looking to ring it in with a resolution? You’ve come to the right place – for your personal and professional self. We all work for a brand, no matter the industry. The brand you represent needs to be developed with a purpose in mind and...
We had the chance to sit down and chat about 2016 marketing trends with the always insightful and savvy Julie Herbster, Quattro’s Vice President of Digital Strategy. Herbster’s 2016 marketing predictions go beyond digital efforts and expand into the different ways we...
By: Max Eisenberg “I have a recommendation for a new marketing program I’m passionate about, but how do I get management’s approval?” This scenario takes place often in the marketing world; you have great ideas and want to act on them, but don’t know how. Overcoming...
Updated on February 16, 2017. After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. Bottom line: I had no idea what they were talking about. This...
Updated on June 27, 2017. The other day, my stepfather said something at the dinner table that changed my thinking. He said, “We just hired a new engineer at the plant today. I found him on LinkedIn. He sent me a message saying he was interested in the company.” Now,...
It’s an exciting time for social media to say the least. From Pinterest’s buyable pins to Instagram’s revamped ad platform and Facebook’s instant articles, there’s no denying these updates are creating a lot of buzz in the marketing world. And rightfully so. With...
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