Updated on February 16, 2017. After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. Bottom line: I had no idea what they were talking about. This...
For businesses that want to reach their customers easily and affordably, email marketing is a go-to option. The benefits of email marketing are numerous: the ability to tailor your message to specific segments, have immediate reach, and monitor customer behavior...
If there’s one mantra that seems to be used more than any in marketing it’s this: it’s always changing. New developments—like updates in technology—lead to changes in strategy. The same can be said for the mortgage industry. Rates fluctuate, lending standards change,...
You’ve just sat down at your desk with your cup of coffee. It’s 9:00 AM (closer to 8 if you’re an early bird, like me.) You’re getting ready to tackle your day. As a content marketer, this could mean you’re getting ready to dive into that content audit you were...
When I was 10, I saw the Backstreet Boys perform from the first row. Seeing five guys whose pictures I had posted around my room in real-life was pretty much a dream come true – obviously. Fast forward to 15 years later and I had that exact same feeling sitting in the...
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