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NEWREZ

Increasing Customer Retention Outside the Inbox and Mailbox

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Overview

Born out of the acquisition of New Penn Financial by New Residential Investment Corp LLC., NewRez emerged as a financially stronger mortgage lender ready to expand their portfolio through new loan products that open up the potential for a wave of new clients.

Challenge

NewRez’s customer portfolio was growing rapidly, and with 10% of their customer-base looking to refinance or move at any given time, retention becomes paramount. That’s why NewRez looked to Quattro to think outside the inbox and mailbox to develop a retention strategy that keeps up with their expanding marketing goals.

Approach

Leveraging Facebook and Google Customer match capabilities, Quattro developed  targeted audience segments and customized messaging based on the most relevant offers.  The campaign included media/budget planning, creative development and implementation. Ongoing monitoring of optimization have led to increased leads at lower CPFL.

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Results

With search ads averaging 1.59 page placement, leads from the search ads continue to generate the lowest cost-per-lead of any other retention tactic, resulting in an 80% application rate, and 30% funded loan rate. What’s more, Facebook lead generation campaigns are providing NewRez with consistent, cost-effective and qualified refinance or purchase retention opportunities.

Pull Quote
Quattro has been a great partner for NewRez in our efforts to scale up our SEM and SMM presence. We have seen double digit growth in response since we started our PPC and Facebook campaigns.
BIJOY JOHN — VP OF RETENTION MARKETING, NEWREZ

Get in touch

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