Athlete sponsorships are a solution. They give brands access to huge audiences while cementing associations with the athlete they sponsor. But athlete sponsorships are also a challenge. Many fail to penetrate deeper than the awareness level.
All buzz, no lead generation.
After ditech inked a NASCAR sponsorship deal with Kevin Harvick, they asked us to make it into something killer for their brand. We revved our engines, designed a fully integrated marketing strategy, and put rubber to the road.