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Full-Throttle Marketing Strategy

Athlete sponsorships are a solution. They give brands access to huge audiences while cementing associations with the athlete they sponsor. But athlete sponsorships are also a challenge. Many fail to penetrate deeper than the awareness level. 

All buzz, no lead generation. 

After ditech inked a NASCAR sponsorship deal with Kevin Harvick, they asked us to make it into something killer for their brand. We revved our engines, designed a fully integrated marketing strategy, and put rubber to the road.

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Lead Generation

This season-long campaign featured a sweepstakes where fans could enter to win $20,000 every time Kevin Harvick won a Sprint Cup Series race. Quattro designed the entire experience, which took place online. We also delivered web banners, social media content (organic and paid), search ads, video, and direct mail pieces. This was a true omni-channel effort, and our team met the challenge.
Pull Quote
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JOHN SMITH / DITECH