Recruiting the Next Generation of Volunteers

Asking for something more valuable than people’s money – their time.

Overview

The American Red Cross of Eastern Pennsylvania relies on its committed team of volunteers to meet its important mission. This commitment is symbolized by the organization’s Pin, which has been worn by volunteers, nurses, and donors since 1906.

Social Media
Pay it Forward. Earn the Pin

Challenge

The American Red Cross is known for producing emotional campaigns that tug beautifully on heartstrings in a call for donations. For this campaign, the message was to be a call for volunteers – asking for something more valuable than people’s money – their time. 

Solution

Quattro turned the organization’s vintage symbol into a rallying call for volunteers: Pay it forward. Earn the Pin. This inspirational campaign spanned multi-channels including TV, digital, print, social, and transit.

Pay it Forward Billboard
Pay it Forward. Earn the Pin. Traditional Media
Pay it Forward. Earn the Pin. Septa Bus Wrap

Results

The Pay it forward. Earn the Pin. campaign was so successful, in fact, that the American Red Cross had to order an additional 2,500 Pins for their wave of new volunteers.

Living Recovery

RECOVERY CENTERS OF AMERICA

Living Recovery

Making a Difference One Child at a Time

WOMEN LEADERS IN ACTION

Making a Difference One Child at a Time

Let’s create something amazing together.

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