Turning the heads of C-suite executives and physicians.
Overview
Vituity is a physician-owned organization that helps hospitals and healthcare systems improve patient care and performance metrics. When Vituity was ready to execute an ambitious new growth plan targeting C-suite executives and physicians, they turned to Quattro.
Challenge
With a recent rebrand, rapidly expanding footprint, and split from their former ad agency, Vituity needed a marketing partner to manage their growing media plan. This plan included paid search, paid social, and SEO in support of industry events, sponsorships, and thought leadership.
Solution
Quattro assumed management of the digital programs and began to execute the new growth plan. Within 30-45 days, Quattro produced quick wins in both paid search and paid social programs. Quattro expanded into SEO management and in Q1 2019, began to migrate site hosting, website management, and content development for Vituity.
Results
Leveraging expertise in paid social and search, Quattro recorded several wins in the first 45 days alone:
96% increase in leads
54% increase in event impressions
37% reduction in CPM
16% increase in site traffic
750% increase in conversion rate
Today, Quattro’s role is expanding to also include Vituity’s nationwide recruiting efforts.
