Pre-mover leads are generated when a current or potential customer indicates a relocation in the coming months. Cable/Internet/Home Security companies like Verizon capitalize on pre-mover marketing because they offer services that people usually set up first when settling into a new home.
Challenge
Surveys show that 90% of people make major purchase decisions before moving to a new home. Verizon challenged Quattro to create a pre-mover campaign with a strategy and creative that would outperform the competition.
Solution
A successful direct response marketing campaign is equal parts opportunity, creativity, and strategy. It takes the right data to reach the right people with the right message. So, Quattro tapped into proprietary lists of customers and prospects preparing to move — reaching them before competitors even knew they existed.
Results
Early creative testing led to a new direct mail (DM) control for Verizon. But we didn’t stop there. Instead, we took to the lab – testing 40+ separate creative DM packages. Soon, we beat the control. And then again. And then again and again.
With 11.5 million DM packages sent, our pre-mover program became Verizon’s top-performing direct mail program for over six years. And that was just the start.
In the end, we formed a rich and lasting partnership with Verizon that helped them keep customers and win new ones – all before they unpacked a single box.
