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AMERICAN RED CROSS

Recruiting the Next Generation of Volunteers

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Overview

The American Red Cross of Eastern Pennsylvania relies on its committed team of volunteers to meet its important mission. This commitment is symbolized by the organization’s Pin, which has been worn by volunteers, nurses, and donors since 1906.

Challenge

The American Red Cross is known for producing emotional campaigns that tug beautifully on heartstrings in a call for donations. For this campaign, the message was to be a call for volunteers – asking for something more valuable than people’s money – their time. 

Approach

Quattro turned the organization’s vintage symbol into a rallying call for volunteers: Pay it forward. Earn the Pin. This inspirational campaign spanned multi-channels including TV, digital, print, social, and transit.

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Results

The Pay it forward. Earn the Pin. campaign was so successful, in fact, that the American Red Cross had to order an additional 2,500 Pins for their wave of new volunteers.

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Get in touch

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