From the beginning, it was clear that Ability's current website and brand did not reflect what the company had evolved into. At the core of the company was a group of committed practitioners and partners who changed people's lives — and their brand needed to reflect that.
Our objective was to help Ability reflect an updated brand through their website and collateral materials; carrying tonality, messaging, and visual elements to represent the state-of-the-art prosthetics and orthotics enterprise that they had transformed into.
Quattro conducted an in-depth discovery process ahead of developing the website. This included extensive qualitative and quantitative research that was supplemented by interviews and collaboration with practitioners, vendors, and patients. This eventually stemmed into buyer personas, which were kept top of mind through the completion of a content audit, SEO strategy, and gap analysis.
Our agency took a self-segmentation approach to the design, giving users the option to go to their area of interest immediately. To highlight content, we created a light, open design to let it speak for itself. The use of vibrant brand colors simultaneously works to emphasize certain areas of content, bringing to life the design while maintaining the integrity of the brand.