Digital Marketing Analyst
Posted 2 weeks ago
The Quattro team is seeking a full-time Digital Marketing Analyst. This role will analyze marketing performance, provide actionable insights, and develop custom visualizations that present results in a clean and concise manner. Candidates should have a strong background analyzing Paid Media programs (search, social, programmatic), though SEO experience is highly desired. This role will report to the Senior Director of Marketing & Analytics. This is a hybrid role—on-site on occasion at our office in Wayne, PA.
If interested, please send resume and cover letter with the best time to reach you to careers@quattro.agency.
Responsibilities:
- Collect and analyze customer/prospect, media and web behavioral data
- Establish connections across multiple data sets, both online and offline to provide holistic performance reporting
- QA data streams to ensure integrity and troubleshoot as needed
- Develop and present findings to colleagues, managers and clients, with actionable insights and recommendations
- With a strong focus on automation, create dashboards and custom visualizations that highlight wins and identify opportunities for improvement
- Assist in development of campaign testing strategies that align with client goals
- Streamline current reporting processes to develop efficiency without sacrificing insights
- Conduct competitor analysis and review the latest market trends to identify new opportunities
- Establish processes for the development of monthly performance summaries and quarterly business reviews
Qualifications:
- Bachelor’s degree or equivalent
- 5-7 years of relevant experience required, agency experience preferred
- Ability to work successfully with teams, handle multiple projects, and adapt to changes in client priorities
- Google Analytics experience required
- BI platform experience required (Looker Studio, Datorama, Power BI)
- Experience with AI reporting tools/functionality a plus
- Proficient in Excel and PowerPoint
- Strong writing and editing skills
- Ability to extract insights from large amounts of information
- Comfortable developing presentations and presenting your ideas to key stakeholders, both internally and externally
- Experience with marketing automation tools (Marketo, HubSpot, SalesForce Marketing Cloud) and/or bid management (GMP, Skai, Marin, Acquisio) a plus
Send your info and resume to careers@quattro.agency.