Quattro turned a 27% decrease in budget into a 27% increase in click-through rates and a 628% increase in conversion!

The Client

AmeriGas is the nation’s largest propane company, serving more than 2 million customers in all 50 states.

The Situation

AmeriGas competes in a commodity category where product differentiation is nonexistent. At the start of 2020, the company’s organic and paid search performance were down. Adding to the challenge was a paid media budget cut of 27%.

The Solution

The foundation for any successful digital strategy is smart SEO. Some might call it old school. But in a year of unprecedented challenges, AmeriGas called it the spark that drove both leads and conversion to all-time highs.



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