When it comes to the healthcare industry, there’s no lack of conversation taking place on social media. Consumers are producing and sharing articles/blogs, discussing healthcare changes, expressing their opinions, and that’s just the beginning. Add politics into the mix, and the volume increases drastically.

As healthcare marketers, it’s imperative to understand your audience on every level, and a great way to start is by leveraging marketing tools that provide a clear picture of your current and prospective customer’s questions, concerns and pain points. Social listening provides that opportunity and also identifies ways to join the conversation and pinpoint areas of opportunity for marketing initiatives.

We dug into social listening data surrounding the Affordable Care Act (ACA) and Medicare, which gave us key insights about the participants in the healthcare conversation. Check out our infographic for more details on our findings.