An email usage campaign generated so much new credit card activity for PenFed, Visa suspected fraudulent activity!
The Client
Pentagon Federal Credit Union (PenFed) is America’s second-largest federal credit union that offers a full suite of banking products.
The Situation
PenFed Credit Union offers members a variety of Visa co-branded rewards credit cards. Quattro was charged with increasing card usage during the holiday season, leveraging only the cards’ core benefits.
The Solution
Quattro developed a series of seasonally themed emails. The right message was delivered to the right cardholders at the right time — reminding them of the rich rewards they could earn using their PenFed credit card for all their holiday spending.
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